Why “We Choose to Go to the Moon”?

While it is some of the most memorable words spoken from JFK’s speech in 1962, it strikes a cord with me as a designer. In the speech President Kennedy challenged all of us to go forth, challenge what had been done, and what can be done. Go to the moon. That challenge is exactly how I want to live my life as a designer. I want to challenge myself to create things that we’ve never seen, go above and beyond all expectations, and in a way… Go to the Moon.